Gary Vaynerchuk (GaryVee), a prominent global entrepreneur, author, and digital marketing internet personality, has made a bold prediction about the future of search engines, stating that Google search will be “fundamentally dead” within the next 7 years as artificial intelligence takes over. Shift in User Behaviour Many people, including those in their 40s, 50s, and […]
We’re excited to announce that the Canvas interface is available to all Brandly clients from today. Canvas takes using Brandly assistants beyond simple chat and support. Canvas opens in a separate window, allowing you and Brandly assistants to collaborate on a project. This early beta version introduces a new way of working together – not […]
How Supercomputing and Superintelligence is redefining humanity’s potential. By Brandly Co-Founders – Ian Campbell and Peter Grange. Supercomputing and superintelligence are two pillars of technological innovation poised to reshape the future of humanity. Individually, each represents a monumental leap in our ability to process, analyse, and leverage information. Together, they form a symbiotic relationship that […]
Understanding what truly drives consumer behaviour is essential. Traditional marketing strategies often rely on static models, assuming consumers make purely rational decisions. However, real human behaviour is much more complex. That’s where behavioural economics comes in, and it’s a principle that Brandly’s AI-powered Marketing Assistant, is built upon. By integrating key concepts from behavioural economics, […]
In the evolving landscape of artificial intelligence (AI), the quality of human-AI interactions plays a pivotal role in determining the effectiveness and efficiency of AI systems. Recent studies have highlighted that using polite language – such as expressions like “thank you” and “well done” – when interacting with AI can significantly enhance its performance. The […]
Leveraging data effectively is the cornerstone of successful marketing campaigns. Businesses are increasingly seeking ways to harness insights from vast data streams to inform strategies, engage audiences, and optimise performance. This is where Brandly’s Marketing Assistants steps in – not just as an AI tool, but as a PhD-level Marketing Analyst capable of transforming how […]
As Brandly’s bespoke assistants are powered by OpenAi’s Chat GPT4.0, all users instantly get ‘web search’ included in their plans following the latest announcement. What does this mean for Brandly users? With this update, Brandly users gain instant access to a powerful ‘web search’ tool, embedded directly within their bespoke assistants. This search feature allows […]
Marketers today face several significant challenges, primarily driven by evolving technology, changing consumer expectations, and the need for efficient, data-driven strategies. Here are the main challenges: 1. Maintaining consistent brand messaging across channels 2. Time-consuming repetitive tasks 3. Generating creative ideas 4. Adapting to rapid technological changes 5. Delivering personalised experiences at scale 6. Data […]
As we move deeper into the era of artificial intelligence (AI), marketing is undergoing a transformation unlike any we’ve seen before. The 2024 State of Marketing AI Report from the Marketing AI Institute offers a detailed look into how AI is reshaping the industry. With responses from nearly 1,800 marketing and business professionals, the report […]
In today’s fast-paced digital landscape, businesses are constantly searching for ways to work smarter, not harder. The increasing complexity of marketing, customer engagement, and data management has placed enormous pressure on companies to do more with less. Enter AI-powered assistants – the perfect solution for modern businesses aiming to streamline operations, boost productivity, and reduce […]
