Understanding what truly drives consumer behaviour is essential. Traditional marketing strategies often rely on static models, assuming consumers make purely rational decisions. However, real human behaviour is much more complex. That’s where behavioural economics comes in, and it’s a principle that Brandly’s AI-powered Marketing Assistant, is built upon. By integrating key concepts from behavioural economics, […]
In the evolving landscape of artificial intelligence (AI), the quality of human-AI interactions plays a pivotal role in determining the effectiveness and efficiency of AI systems. Recent studies have highlighted that using polite language – such as expressions like “thank you” and “well done” – when interacting with AI can significantly enhance its performance. The […]
Leveraging data effectively is the cornerstone of successful marketing campaigns. Businesses are increasingly seeking ways to harness insights from vast data streams to inform strategies, engage audiences, and optimise performance. This is where Brandly’s Marketing Assistants steps in – not just as an AI tool, but as a PhD-level Marketing Analyst capable of transforming how […]
As Brandly’s bespoke assistants are powered by OpenAi’s Chat GPT4.0, all users instantly get ‘web search’ included in their plans following the latest announcement. What does this mean for Brandly users? With this update, Brandly users gain instant access to a powerful ‘web search’ tool, embedded directly within their bespoke assistants. This search feature allows […]
