AI Search may destroy Google Search

Gary Vaynerchuk (GaryVee), a prominent global entrepreneur, author, and digital marketing internet personality, has made a bold prediction about the future of search engines, stating that Google search will be “fundamentally dead” within the next 7 years as artificial intelligence takes over.

Shift in User Behaviour

Many people, including those in their 40s, 50s, and 60s, are already transitioning from traditional Google searches to AI-powered platforms like ChatGPT and Perplexity for their search needs. This shift in user behaviour represents a fundamental change in how people access information.

Business Impact

The transition to AI-powered search could have significant implications for digital advertising. As Gary pointedly notes, “Very hard to click a Google ad when you don’t even go to Google in the first place”.

This observation suggests a potential disruption to Google’s core business model.

Generation Alpha Impact

The next generation, Generation Alpha, may grow up without ever needing to use traditional search engines. This indicates a complete paradigm shift in how future generations will interact with information online.

Warning to Businesses

Gary emphasises that this transformation is happening faster than previous technological shifts due to increased adoption rates of new tools and technologies.

He compares this situation to the social media revolution, warning that those who don’t embrace AI will face similar challenges as those who failed to adapt to social media.

Rather than resisting this change, Gary advises people to be proactive, using the metaphor of finding your surfboard and riding the wave when it comes.

This approach aligns with his consistent message of adapting to technological changes rather than fighting against them.

Sources
Why is Google Search dead? – YouTube
AI Will Replace Search Engines? Gary Vee on Profound – YouTube
Gary Vaynerchuk has some tough love for those who don’t embrace AI