Brandly knows behavioural economics

Understanding what truly drives consumer behaviour is essential. Traditional marketing strategies often rely on static models, assuming consumers make purely rational decisions. However, real human behaviour is much more complex. That’s where behavioural economics comes in, and it’s a principle that Brandly’s AI-powered Marketing Assistant, is built upon. By integrating key concepts from behavioural economics, Brandly’s Marketing Assistant doesn’t just support marketers in their daily tasks; it helps them create campaigns that resonate more deeply with audiences, nudging them toward meaningful actions.

What is behavioural economics?

Behavioural economics studies the psychological factors that impact how people make decisions. It recognises that human decisions are often irrational, influenced by emotions, biases, and mental shortcuts rather than purely logical thinking. Behavioural economics provides insight into these tendencies, offering strategies for marketers to engage consumers in ways that align with natural behavioural patterns.

How Brandly uses behavioural economics to support marketers

Brandly’s Marketing Assistant incorporates a deep understanding of behavioural economics to enhance every aspect of its marketing capabilities. Here’s how the training in behavioural economics directly benefits marketers:

1. Personalised nudges

Brandly’s Marketing Assistant uses the power of personalisation to nudge consumers toward desired actions, such as subscribing to a newsletter or making a purchase. In behavioural economics, a “nudge” is a subtle cue or prompt that encourages a specific action without restricting choices. By delivering highly relevant and tailored messages, Brandly’s Marketing Assistant helps marketers create subtle prompts that feel personal and resonate with consumers on an individual level. Research has shown that personalised content significantly boosts engagement, as people are more likely to respond when they feel a message is crafted specifically for them.

2. Engaging framing for better results

In behavioural economics, the framing effect refers to how people respond differently based on how options are presented. Brandly’s Marketing Assistant enables marketers to use this principle effectively, helping them frame messages to create a sense of urgency or exclusivity. For instance, a discount framed as “limited-time savings” leverages both urgency and loss aversion, encouraging quicker consumer responses. Brandly’s Marketing Assistant can suggest these framing techniques, ensuring marketers maximise engagement by presenting offers in the most compelling ways.

3. Reducing cognitive load with automation

Making decisions requires mental effort, often referred to as “cognitive load.” In the fast-paced digital world, consumers are overwhelmed with choices, making it essential for brands to communicate in simple, easy-to-process ways. Brandly’s Marketing Assistant streamlines content creation, campaign management, and messaging, reducing the cognitive load for consumers. By keeping messages clear and direct, Brandly’s Marketing Assistant aligns with the principle of “bounded rationality,” where simpler choices make it easier for consumers to take action.

4. Default options to guide choices

In behavioural economics, “default bias” is the tendency for people to stick with pre-set options. Brandly’s Marketing Assistant can help marketers set beneficial defaults, such as recommended products or subscription plans, that make it easier for consumers to choose what’s best for them. These default settings guide customer choices gently, allowing brands to streamline user journeys without being intrusive. Default options can be highly effective, as most consumers will go with the suggested choice if it’s designed to be beneficial.

5. Leveraging social proof and bandwagon effects

Consumers are naturally inclined to follow others, a tendency known as social proof. Brandly’s Marketing Assistant harnesses this concept by enabling marketers to incorporate testimonials, reviews, or phrases like “most popular choice” in their campaigns. By showing that others are choosing a product or service, Brandly’s Marketing Assistant taps into the bandwagon effect, increasing trust and reducing perceived risk. This approach aligns with consumer psychology, as people feel more secure making decisions that align with what others are doing.

6. Emphasising loss aversion in messaging

One of the most powerful insights from behavioural economics is loss aversion: the idea that people are more motivated to avoid losses than to acquire equivalent gains. Brandly’s Marketing Assistant helps marketers craft messages that emphasise what consumers might miss out on if they don’t act. For example, messaging such as “Don’t miss out on this offer!” appeals to consumers’ natural aversion to loss, making them more likely to engage quickly to avoid missing an opportunity.

7. Real-time learning for continuous improvement

Brandly’s Marketing Assistant’s behavioural economics foundation isn’t just theoretical – it’s data-driven. By analysing real-time responses to different campaign messages, Brandly’s Marketing Assistant provides marketers with insights into which behavioural triggers are most effective with their specific audience. For example, Brandly’s Marketing Assistant uses principles like the availability heuristic, where consumers are more likely to recall recent, memorable information. By learning continuously, Brandly’s Marketing Assistant ensures that each new campaign is optimised for even better performance, keeping marketers ahead of shifting consumer behaviour.

Why behavioural economics matters for modern marketing

Incorporating behavioural economics into marketing is no longer a nice-to-have; it’s essential for standing out in a crowded marketplace. Consumers are flooded with messages and choices every day, and appealing to logical decision-making alone often falls short. By aligning with real human tendencies, behavioural economics makes marketing more effective, engaging, and natural. Brandly’s Marketing Assistant’s integration of these principles provides marketers with a robust tool that doesn’t just save time – it enhances strategy and effectiveness by aligning with how consumers think, feel, and behave.

Conclusion

Brandly’s Marketing Assistant’s training in behavioural economics transforms it from a tool into a strategic asset for marketers. By tapping into principles like nudging, framing, and social proof, Brandly’s Marketing Assistant enables brands to engage with consumers in ways that feel natural and personal. This consumer-centric approach not only drives better engagement and conversions but also builds lasting brand relationships based on trust and understanding.

In a world where marketing success increasingly depends on understanding the “why” behind consumer actions, Brandly’s behavioural economics foundation gives marketers an invaluable edge. It’s not just about being seen; it’s about being understood – and that’s the future of effective marketing.