In an era defined by technological breakthroughs, artificial intelligence (AI) is reshaping industries at an unprecedented pace. PwC’s 2024 Pulse Survey underscores this transformation, revealing that nearly half (49%) of technology leaders have integrated AI into their core business strategies, with one-third embedding it into their products and services. These findings highlight a critical imperative: […]
The rapid evolution of AI is changing the business landscape, offering unprecedented opportunities for innovation and efficiency. OpenAI’s structured five-level framework provides valuable insights into this progression: 1. Chatbots: AI systems capable of natural language conversations, exemplified by tools like ChatGPT, which assist in customer service and basic inquiries. 2. Reasoners: AI with human-level problem-solving […]
A new wave of AI is underway – a strategic shift from ‘play’ to ‘purpose’ in 2025. Are you prepared for the shift? Since generative AI entered the market in 2022, companies have grappled with what it is and what to do with it. The past two-plus years have seen a playful – and some […]
Marketing is evolving faster than ever, and AI is leading the charge. Our latest white paper, “Supercharge Your Marketing with AI”, dives deep into how artificial intelligence is transforming marketing operations, driving efficiency, and delivering personalised customer experiences at scale. Here’s a glimpse of what you’ll discover: ✅ The role of AI in marketing: From […]
Gary Vaynerchuk (GaryVee), a prominent global entrepreneur, author, and digital marketing internet personality, has made a bold prediction about the future of search engines, stating that Google search will be “fundamentally dead” within the next 7 years as artificial intelligence takes over. Shift in User Behaviour Many people, including those in their 40s, 50s, and […]
We’re excited to announce that the Canvas interface is available to all Brandly clients from today. Canvas takes using Brandly assistants beyond simple chat and support. Canvas opens in a separate window, allowing you and Brandly assistants to collaborate on a project. This early beta version introduces a new way of working together – not […]
How Supercomputing and Superintelligence is redefining humanity’s potential. By Brandly Co-Founders – Ian Campbell and Peter Grange. Supercomputing and superintelligence are two pillars of technological innovation poised to reshape the future of humanity. Individually, each represents a monumental leap in our ability to process, analyse, and leverage information. Together, they form a symbiotic relationship that […]
Understanding what truly drives consumer behaviour is essential. Traditional marketing strategies often rely on static models, assuming consumers make purely rational decisions. However, real human behaviour is much more complex. That’s where behavioural economics comes in, and it’s a principle that Brandly’s AI-powered Marketing Assistant, is built upon. By integrating key concepts from behavioural economics, […]
In the evolving landscape of artificial intelligence (AI), the quality of human-AI interactions plays a pivotal role in determining the effectiveness and efficiency of AI systems. Recent studies have highlighted that using polite language – such as expressions like “thank you” and “well done” – when interacting with AI can significantly enhance its performance. The […]
Leveraging data effectively is the cornerstone of successful marketing campaigns. Businesses are increasingly seeking ways to harness insights from vast data streams to inform strategies, engage audiences, and optimise performance. This is where Brandly’s Marketing Assistants steps in – not just as an AI tool, but as a PhD-level Marketing Analyst capable of transforming how […]
