Problems with generic AI assistants
A critical issue plagues most AI solutions: they depend on web scraping. Generic AI assistants that scrape a brand’s website to gather information come with inherent problems:
• Inaccuracy and outdated information: Web scraping pulls data from static web pages, which may not be updated in real time. A business may have changed its services, pricing, or brand messaging, but a scraping-based assistant would continue relying on outdated content.
• Lack of context: A scraped website does not provide deep insights into a company’s strategy, goals, or internal operations. This means that generic AI assistants can make incorrect assumptions about a brand’s market positioning, services, or customer policies.
• Surface-level understanding: Scraped data lacks strategic depth. While it may help answer basic FAQs, it cannot provide the advanced insights, decision-making capabilities, or brand-personalised responses that businesses need.
• Potential compliance issues: Data privacy regulations like GDPR and SOC 2 compliance demand that customer data be handled with care. Web scraping can unintentionally collect and expose sensitive information, leading to regulatory and security risks.
How Brandly assistants solve this problem
Brandly takes an entirely different approach to AI assistant development. Instead of scraping websites, Brandly assistants are manually trained with highly curated, brand-specific knowledge. This results in AI solutions that are at least 10 times more accurate than their generic counterparts.
Here’s why:
1. Brandly assistants are manually trained with expert knowledge
At Brandly, we don’t just feed an AI assistant with whatever information is available online. Instead, our assistants are built with manual, high-quality training processes that involve:
• In-depth Brand workshops: We work closely with businesses to understand their specific goals, market positioning, tone of voice, and competitive landscape.
• Strategic data inputs: Unlike generic AI models, our assistants are trained with internal brand knowledge, confidential insights, and proprietary data that cannot be found on public websites.
• Continuous optimisation: Brandly assistants don’t just stop learning after launch. They are continually updated with new company policies, market changes, and customer feedback, ensuring they stay relevant.
2. Deep market and regulatory knowledge
Unlike generic AI that pulls superficial industry information from online sources, Brandly assistants are trained with local market insights and industry-specific regulations.
For example:
• Lucian the Marketing Assistant helps brands execute strategic campaigns, generate on-brand content, and analyse customer sentiment with a PhD-level understanding of marketing.
• Ansel the Compliance Assistant ensures that businesses remain fully compliant with local and international regulations – something a web-scraped AI could never guarantee.
• Magnus the Trust Assistant and Adelina the Fund Assistant are designed specifically for the financial and legal sectors, ensuring accuracy in regulatory reporting, compliance, and documentation.
This level of expertise is impossible for a generic AI assistant that merely pulls scattered data from websites.
3. Customisation for each Brand
Brandly’s AI assistants are not one-size-fits-all solutions. They are built to match each client’s unique identity, services, and customer needs. Here’s how:
• Brand tone and voice training: Unlike generic assistants that respond in robotic or inconsistent tones, Brandly’s AI assistants are trained to replicate a company’s unique voice and personality.
• Product and service knowledge: Generic AI assistants struggle with accuracy because they rely on surface-level descriptions from websites. Brandly assistants, however, are trained directly on detailed product and service knowledge, ensuring precise and relevant responses.
• Goal alignment: Our AI assistants are aligned with a company’s long-term strategic objectives, unlike generic models that only respond based on past web content.
4. Compliance, security, and ethical AI
Brandly follows strict data security and compliance measures, including:
• SOC 2 encryption: Ensuring that sensitive company and customer data is fully protected.
• GDPR compliance: Brandly AI assistants respect all European data privacy laws, unlike generic AI models that scrape public data indiscriminately.
• Walled-garden AI training: We create data silos, ensuring that a company’s proprietary information is never used to train external AI models.
These measures prevent misinformation, data breaches, and compliance violations—a significant advantage over web-scraped AI solutions.
5. Enjoy 10x more accuracy with proprietary AI training
One of the most compelling reasons why Brandly assistants outperform web-scraping AI is accuracy. Here’s how we ensure this:
• Real-time knowledge updates: Brandly assistants are manually updated with new policies, pricing, regulations, and business changes in real time.
• No assumptions, Only Verified Information: Generic AI assistants tend to fill gaps in knowledge with guesses based on scraped data. In contrast, Brandly assistants only deliver verified, factual responses.
• Human supervision and continuous learning: We don’t just deploy an AI and leave it alone. Our AI experts continuously monitor and refine our assistants to improve their precision over time.
Case study: The Brandly advantage
To illustrate the superiority of our approach, let’s compare a Brandly assistant to a typical web-scraping AI assistant:
| Feature | Generic web-scraping AI | Brandly AI Assistants |
| Data Source | Publicly available website content | Manually trained, verified brand knowledge |
| Accuracy | Inconsistent, relies on outdated web content | 10x more accurate with real-time updates |
| Brand Alignment | Generic responses with no brand voice | Fully trained in company tone and messaging |
| Regulatory Compliance | High risk of misinformation | Fully compliant with local laws and GDPR |
| Security | No control over data sources | SOC 2 encrypted, GDPR-compliant, walled-garden security |
| Continuous Learning | No real-time updates | Regular updates with expert supervision |
| Market & Industry Knowledge | Limited, broad insights | Deep industry expertise, local market regulatory awareness |
Conclusion: Brandly AI assistants deliver real business value
At Brandly, we don’t believe in shortcuts. Web-scraping AI assistants might be quick to deploy, but they come at the cost of accuracy, compliance, and brand integrity.
Our manually trained, brand-personalised AI assistants offer:
Want to supercharge your business with a bespoke AI assistant?